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MEDIA RELEASE

Warehouse Cables Unveils New Approach to Website

With an updated look and significant new content, the company website utilizes non-traditional context-sensitive navigation to help visitors gain quick access to the information they need.

Warwick, RI - May 7, 2009 - Today Warehouse Cables, LLC, a nation-wide supplier of computer network cabling and connectivity products announced its recently updated company website. The new website showcases context-sensitive navigation along with expanded content and a new visual design. The new navigation approach breaks from traditional linear, drill-down menus and provides a more direct access to specific product categories. The site makes it easier for current and potential new business customers to quickly find the information they need, order on-line or communicate with the company directly.

"It's up to us to make our customers jobs easier", said Peter Hail, owner and principal at Warehouse Cables. We've all experienced those product web sites that focus on visual pop rather than the needs of the user. We believe our new navigational approach will provide a simpler and more productive on-line buying experience."

The new website will allow the company to more effectively communicate, share product information and guide the customer through an efficient on-line purchase. Improved product content helps answer many pre-purchase questions as the user navigates various product categories. "The redesigned site is an example of how Warehouse Cables is working to keep the human element firmly embedded within the technology, says Hail."

The site also lays a new foundation for providing information about the company, contact information, news about products and technology and resources useful to the end user. The new structure and content also serves to make the site more relevant and accessible to search engines, introducing potential new customers.

About Warehouse Cables

Warehouse Cables, LLC, is a nation-wide supplier of computer network cabling and connectivity products for commercial, industrial and military users. The company is a privately held, veteran-owned business located in Warwick, RI. To learn more about Warehouse Cables, visit our website at www.WarehouseCables.com

Contact Information

Peter Hail - Principal
401-737-5677
peterh@warehousecables.com
sales@warehousecables.com

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The Great MHz Mystery

People often ask for the MHz rating of a particular Category x cable and become rapidly confused. The subject of rated bandwidth (MHz) for Category x cables, is viewed in two separate ways:

1. TIA/EIA Published Standard
2. Factory Tested Specification

As a published standard, Cat 5e and 6 cables are rated at 100 and 250 MHz respectively. However, the manufacturer will typically indicate a “tested” rating of 350 and 500 MHz as meeting the TIA/EIA standard. This becomes more confused as cables such us Cat 6 Augmented and Cat 7 are introduced as “proposed” standards independently by various manufacturers.

Simply put, when talking cable bandwidth, understand that “published” and “tested” are different numbers used to qualify a particular cable. The questions to ask are:

1. Does it meet the TIA/EIA Standard for Category x?
2. What bandwidth is the cable tested to?

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Website Search Tips

We’ve all tried to use the Search field found on most websites. The result is usually a frustrating attempt to find the exact product you need. Often your keyword search returns hundreds of results, irrelevant results or no results at all!

Unfortunately, many websites simply have poorly implemented search engines. However, it also depends on how you ask! Usually a single keyword returns too broad a result.

Using multiple keywords makes sense but often yields no results at all. Here’s why:

We’re all used to typing in a “Google” type search engine request like - keyword keyword keyword. Note that in between each keyword is an implied and. So you really have keyword and keyword and keyword. Surprisingly, most website search engines don’t work that way. You need to type in the and between keywords. It’s just that simple. Example: cat5e and patchcord and stp.

Another common problem has to do with phrasing. Take the keyword cat 5e. Actually, it’s two keywords – cat and 5e. Results? Zip, ziltch, nada… Now enclose the two in quotes and we have “cat 5e”, a single, relevant search key.

Feeling wild? Try combining both methods! Example: “cat 5e” and patchcord and stp. You will be amazed at the accurate and relevant results.

Give Search another try!

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New Fiber Optics Website

We are pleased to announce the opening of our new fiber optics business segment - Fiber Optics World.

Fiber Optics World has formed a partnership with Emerson Network Power and FiberConn Premise Solutions. To help contractors reduce the high costs of field terminations, FOW will be providing lab certified, build-to-order fiber cable assemblies.

Along with LAN and WAN cable assemblies, FOW also offers a full range of fiber enclosures, including 'Plug and Play' end to end optical interconnect systems.

All the standard combinations of fiber optic patch cords can be purchased either through Warehouse Cables or Fiber Optics World.

Feel free to check out the FOW website for more information:

www.fiberopticsworld.com

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Did You Know...

Warehouse Cables offers a full line of Cat 5e and Cat 6 patch cables with or without snagless boots. Your choice of unshielded or shielded in 10 different colors! These cables offer high quality at a surprisingly low price. All carry a Lifetime Performance Guarantee.

Now you know!

 

info@cable.com

Fast •Convenient •Affordable

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