FIDELITY INVESTMENTS Due to regulatory requirements in the securities industry, the tracking of media expenditures by product is extremely important. Commercial rotation instructions may change often during the course of a media campaign. Fidelity was concerned that its instructions were not being followed. RA Shain & Associates set up a system to track station compliance to guidelines. The system tracked the actual commercial run, computed the actual value of commercials run for each product, and computed the dollar amount of errors. This analysis showed that a significant number of stations were not following the rotation instructions. Fidelity's advertising agency proactively set up a procedure to ensure station compliance to instructions and proper allocation of spot placement by product. |
|
|||||||||
RA Shain & Associates, Inc. 233 Needham Street, Suite 200 Newton, MA 02464
Account Payable Auditing, Advertising
Analysis, Cost Recovery, Financial
Auditors
Account Payable Auditing, Advertising Analysis, Cost Recovery, Financial Auditors