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Area & Oriental Rug Experts

Sales and Motivation Training • Educational Seminars
Certified Appraisals of Value and Loss

For Manufacturers, Wholesalers & Importers

 

You’re no longer in charge!

Back in the days when the rug business was supply-driven, you were the boss. But the customer calls the shots today. The person you’re selling to is being told by the folks with the rugs in their living rooms what they want, not what they’ll take.

You now have to constantly innovate with color, design and even quality to stay current with the marketplace. You have to deal with the explosion of knowledge available in almost
every home.

You are also selling to fewer and fewer traditional dealers. The rug business is now in flooring centers, furniture stores and big-box retailers, where it’s rare to find people who have sufficient product knowledge and have mastered the approach needed to sell Oriental and area rugs.

You can meet these challenges with MERA.

We know the business inside and out, especially from a retail perspective. We know what it takes to put a rug on someone’s floor. MERA can help you:

  • Understand the relationships between suppliers, retailers and consumers
  • Learn why consumers are now in charge, and how to win them over
  • Listen to your retailers and build partnerships with them
  • Provide your retailers with training and support
  • Educate and motivate your sales team
  • Minimize price in the sales equation

Knowledgeable, confident salespeople sell more rugs. If you want to maximize your sales, have MERA help. We know the products. We know the processes. We know how to increase your market share.

Take back control of your market, with MERA.

 

 

 

“The credibility and perspective you bring is invaluable…”
William Storey
Karastan

private sales seminar

"I certainly recommend that anyone in our business call you..."
Ali Hosseindjani
Arham Carpets / Hamburg, Germany

insurance appraisal

“You did a terrific job for us at High Point…”
Ron Capel
Capel Incorporated

insurance appraisal

 

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