Press Release
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For Release March 28, 2008
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ASL Announces New Partnership With Eyetracker
“ASL Now Has A Strong Presence In Australia”
Bedford, Massachusetts, USA – Applied Science Laboratories (ASL) entered into a partnership with eyetracker, located in Sydney Australia. Led by Peter Brawn, principal consultant, eyetracker provides full research services, blending eye tracking with other technologies and components. Dr. Peter Brawn is Australia’s leading expert and active proponent of eye tracking technology with well over 10 years experience.
ASL continues to target new emerging markets by building solid relationships with partners strategically located throughout the world. This partnership will facilitate both the sale and rental of ASL’s extensive line of video-based eye tracking equipment to the Australian and Asia-Pacific research communities.
In making the announcement, Virginia Salem, Customer Relations at ASL said, “We are thrilled to partner with eyetracker. Dr. Brawn has been involved with eye tracking for over two decades. We share a clear vision of where we, as a team, can positively impact this research as we endeavor to find solutions to more types of eye tracking applications.”
Peter Brawn, Principal Consultant, at eyetracker said, “Clearly, we are very excited to offer our customers ASL’s extensive product line. ASL’s capability to build customized eye tacking equipment will continue to be a welcomed by researchers that seek unique solutions.”
Applied Science Laboratories has been a pioneer in the examination of human eye movements and pupil dynamics for over 30 years. ASL was the first company to develop a head-mounted eye tracker, eye/head integration, parallax-free optics, and many other features that have become industry standard. For more information, visit www.asleyetracking.com or contact the company at 175 Middlesex Turnpike, Bedford, Massachusetts, 01730 USA, Tel. (781) 000-0000.
eyetracker, led by Principal Consultant Dr Peter Brawn has established a reputation as one of Australia's leading experts in the application of eye tracking to commercial research. In a previous consulting role, he led the establishment of Australia's first commercial eye tracking service and has successfully integrated this unique form of data collection into many studies on the usability of websites, forms and a variety of other media. Dr. Brawn holds a Masters in Cognitive Science and a doctorate in Cognitive Psychology, and is an experienced consultant having developed and delivered numerous projects for a range of government and corporate clients. His new work in Retail, Advertising and Communications is gaining new insights into Consumer Behaviors and Visual Marketing. For more information visit www.eyetracker.com.