ASL in the News



The Mobile Eye reveals the Effects of Anxiety on Soccer Players
Anxious players taking a penalty kick are more likely to be blocked

Research by the University of Exeter shows changes in eye movements and focus due to anxiety.


Elderly Drivers' Ability to Detect Hazards Doesn't Degrade With Age
Mobile Eye tracking study suggests young drivers are more dangerous

A new study from the Human Factors Safety Laboratory at Ben-Gurion University of the Negev (BGU) used ASL mobile eye tracking technology to study the differences between experienced and inexperienced drivers.


Palo Alto Veterans Administration facility uses the Mobile Eye to study visual impairment
ASL eye tracking technology allows researchers to better understand vision loss

The Western Blind Rehabilitation Center (WBRC) at Palo Alto California's VA health care facility is using the Mobile Eye to study vision loss due to eye diseases, stroke or traumatic brain injury.

ESPN's "Sport Science" series utilizes the ASL Mobile Eye
Eye tracking technology allows scientists to understand skier's amazing capacity for mind-bending moves

ASL's Mobile Eye was selected for use by the series Sport Science, featured on ESPN. The robust ASL Mobile Eye was successful in recording point of gaze on skier Simon Dumont's half pipe moves at Breckenridge, Colorado.

National Geographic Channel's "Fight Science" series utilizes the ASL Mobile Eye
Portable eye tracking technology and fighting physiology - a high tech match

National Geographic Channel (NGC) kicks off the month of February with a new series Fight Science. The one-hour series, based on the network's Fight Science specials goes inside the bodies of trained and professional fighters in real time to reveal  the fighters' physiology as they kick, throw punches and more to document how the body makes each move. The ASL Mobile Eye portable eye tracker was selected for this series.  See the Mobile Eye in action!

Disney watching you watching online ads
ASL's Mobile Eye a central feature of media giant Disney's new research facility

At the Disney Media and Advertising Lab in Austin, Texas, the Mobile Eye follows the eye and facial movements of study participants, providing data on what kinds of Internet ads attract attention.
- The New York Times, 7/26/09

The Mobile Eye used for athletic training at UFV

The Mobile Eye helps golfers lower their handicap
Eye Tracking and athletic training are a hit on campus

The Human Performance Centre at the University of the Fraser Valley, in British Columbia, Canada, has recently added ASL's Mobile Eye to their high-tech lineup of sophisticated athletic training equipment. Student-athletes at UFV, including the university's successful golf team, are able to utilize the Mobile Eye for training right on their home campus.
- Abbotsford, British Columbia, 6/18/09

The Mobile Eye brings new insights into effectiveness of digital advertising screens at airports
Another successful project with ASL Mobile Eye

Mobile Eye used for airport marketing research

“The research provides a new level of understanding about digital media, with important findings that will shape the face of future campaigns at our airports...It has proved that even small movements capture passengers’ attention, which has important implications for the introduction of live feeds and countdowns on our Digital Advertising Panels, to constantly refresh the screens for the eye..."
- The Moodie Report, 6/26/09

The Mobile Eye featured in Spike TV's "Jesse James is a Dead Man"
Mobile Eye used for reaction time training

Jesse James is a Dead Man training for the Baja 500Daredevil Jesse James relies on the accuracy and durability of the Mobile Eye to assist in training for the Baja 500, a dangerous off-road race held in the Baja desert. ASL's Bob Wilson makes an appearance with the Mobile Eye at the 7:34 minute marker. Using the Mobile Eye, Jesse is able to gauge his reaction time to obstacles, and to further his training for this difficult race.
- Spike TV, "Jesse James is a Dead Man", airdate 7/5/09

The Mobile Eye helps motorcycle riders learn safe riding habits
Eye Tracking for motorcycle safety

ASL's Mobile Eye is featured on the cover of Friction Zone magazine, a publication devoted to motorcycle travel, safety, and information. Eye tracking helps riders learn to scan from side-to-side, looking for road hazards and unexpected obstacles.
- Friction Zone, April 2009

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