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Affirmative Business Solutions _SM
All Rights Reserved

Marketing:

Research and Analysis

• Primary Research:
  • Identify Market Needs/Wants
• Focus Groups
• Telephone Surveys
• Direct Mail Survey and Response
• SPSS Analysis and Reports
• Secondary Research:
  • Research of all Sources available
• Newspaper Archives
• Government Archives
• On-line Services and Database Search
• Library Research
• Locating Experts
• Industry Outlook and Trends
• Custom Market Research Reports
  • Utilizing all data compiled:
    • Primary, Secondary, Competitive Analysis and Industry Outlook

Full-Service Marketing Campaigns

• Corporate Ids
  • Logo Design
  • Stationery and Business Cards
  • Post Card Design
  • Brochure Design
• Direct Mail Campaigns:
  • Sales Letter Composition
  • Post Cards Design and composition
  • Mailing Lists
  • Reminders/Database Services
  • Web Design and/or Review

Web Design

• Design Services & Content Writing:
  ABS will design, write text, and coordinate your web presence as well as print materials to convey a consistent image and tone throughout all mediums.
• Review Services:
  Review of web-site image, functionality, and message conveyed to viewer as it relates to your business.

Client/Prospect Mapping Services

• Identifies customers and prospects geographically to route sales efforts effectively.
• Identifies radius area for on-going marketing efforts.

Saturation Studies

• Geographical studies of market size to determine support for a particular business. Also useful to entice specific businesses to start-up or re-locate within a specific city or town.
• Determines Market size utilizing Buying Power Index (BPI) Analysis

Mailing Services

• Mailing Lists & Mailing Services
• Business Reply Mail - Response Marketing

Customer / Employee Satisfaction Surveys

• Survey Design
• SPSS Statistical Analysis
  • Frequencies
  • Cross-Tabulation
  • Multiple Regression Analysis
• Ongoing Surveys and Quarterly Tracking Reports

Industry Outlook Research & Analysis

• Research and Analysis conducted on specific industries for future decision-making purposes.