SBCA ANNOUNCES SATELLITE RADIO SUPER SESSION TO BE HELD AT SBCA 2002 ANNUAL SATELLITE CONFERENCE AND EXPO

  -- SBCA 2002 Annual Satellite Conference and Expo Being Held August 7-9 in Las Vegas --

ALEXANDRIA, VA, July 15, 2002 – The Satellite Broadcasting and Communications Association (SBCA) today announced the executives that will be participating in the Satellite Radio Super Session at SBCA 2002.  The Satellite Radio Super Session is being held on Thursday, August 8, from 3:00 pm to 5:30 pm at the Las Vegas Convention Center in rooms N241-245.

The Satellite Radio Super Session, which is being sponsored by Home Box Office (HBO), will feature two keynote addresses, and an informative panel on the rollout of satellite radio and the new opportunities that this consumer satellite service offers the satellite retailer community.

“Satellite radio is one of the fastest growing consumer electronics products in the market today,” said SBCA President Andy Wright.  “As an industry, we are very excited about the future of satellite radio and the enormous new opportunity that it can provide to distributors and retailers all across the country.  The Satellite Radio Super Session promises to provide attendees an inside look at how providers, distributors and the retail community can work together to ensure this new satellite product enjoys the same success that DBS does today.  The session is a ‘must attend’ for retailers who are looking to expand their product lines.”   

The Satellite Radio Super Session will include:

3:30 p.m. to 4:00 p.m

Keynote Address -- Steve Cook, executive vice president, XM Satellite Radio 

4:00 p.m. to 5:00 p.m.

Panel Session – The Dawn of Satellite Radio – Profit Potential For Today’s Satellite Retailer

Panelists:

Brad Foreman, vice president of marketing and sales, O’Rourke Bros. Distributing

Stan Kozlowski, senior vice president, retail distribution, Sirius Satellite Radio 

Bill Marshall, vice president, DSI Distributing

Dan Turak, general manager, Rural and Special Markets, XM Satellite Radio

Steve Blum, president, Tellus Ventures (moderator)

5:00 p.m. to 5:30 p.m.

Keynote Address -- Joe Clayton, president and CEO, Sirius Satellite Radio

In addition, HBO will be sponsoring a Power Break immediately preceding the Satellite Radio Super Session, which will run from 3:00 p.m. to 3:30 p.m., and will feature a variety of snacks and beverages.

Media interested in receiving complimentary registration to the SBCA 2002 Annual Satellite Conference and Expo should visit www.sbca.com, or contact SBCA’s Sr. Director of Communications, James Ashurst at 703-739-8351, or via e-mail at jashurst@satellite.org.

About SBCA

The Satellite Broadcasting and Communications Association of America (www.sbca.com) is the national trade organization representing all segments of the satellite industry.  It is committed to expanding the utilization of satellite technology for the broadcast delivery of video, audio, data, interactive and broadband services.  The SBCA is composed of DBS, C-band, broadband, satellite radio, and other consumer satellite service providers, content providers, equipment manufacturers, retailers, national and regional distributors, and other companies in the satellite services industry.