| Over 40 years ago, Bob Boisvert Sr. had a revolutionary idea of standardizing air conditioning in new homes with oil-fired forced hot air heat. With a contract to install these systems into a 60-home development in Nashua, he partnered with a local plumber and Nashua oil dealer to form Malone's Associated Services Inc. (later to be abbreviated MASI Plumbing, Heating & Air Conditioning). That was back in 1964. In the late '60s, Bob Sr.'s partner left and Bob's sons, Bob Jr. and Edward joined the business, bringing with them knowledge of the trade and a commitment to growing the young company.
In the mid-1970's, MASI Plumbing & Heating was one of the largest plumbing and heating companies in southern New Hampshire, installing plumbing, heating and air conditioning in many new home developments throughout the greater Nashua area.
Early in MASI's history, Bob Sr. established a plumbing and heating store at 36 Otterson Street in Nashua. The store catered to the do-it-yourselfer and small contractor who required product and/or advice on installations. Business thrived and a second store was opened by Bob's sons in Milford, NH in order to cater to the developing communities of the Souhegan Valley. After the region's building boom in the '80s, the focus of MASI Plumbing & Heating switched from the new home market to service, renovation and bath remodeling. Its customer base transferred from builders and developers to homeowners. By the early '90s, the store on Otterson Street became too small for the company's growing remodeling business as additional space was required to effectively display the finer bath and kitchen fixtures and accessories available. While still maintaining the plumbing supply stores, Ed Boisvert implemented the company's first bath showroom by establishing Splash by MASI at 33 Main Street in Nashua. Splash originally opened as a small showroom in 1994 but quickly grew in size; from 600 to 1,200 square feet to its current size of 5,000 square feet. Splash offers southern New Hampshire and northern Massachusetts a highly diverse selection of fine decorative plumbing and hardware, offering top quality service with competitive pricing for all price levels.
In 1998, a third generation joined the family business as Bob Jr.'s son, Bobby, joined the leadership of MASI, refining the company's focus to full bath renovation, plumbing services and sales of mid to high-end bathroom products.
Bob Jr., Ed, Bobby and 17 other hard working people now make up the family of MASI Plumbing & Heating and Splash bath showrooms. After over 40 years in the industry, however, the business still maintains its original focus as established by the founder; a "one-stop-shop" for all plumbing, heating, air conditioning, bathroom design, sales and installation needs. |
 |
